It’s that time of year again – back to school! While mobile devices have found their way into the classroom, we thought we’d take a look at some of the innovative ways schools and administrators are using mobile apps to engage students, faculty, parents and the community. Here are 4 ways school apps are getting an A+ in leveraging the […]

As marketers let’s be honest, we probably don’t have the best design skills. Although we’d like to think we know our way around a color palette, we could use some helpful hacks for producing professional-quality designs for our apps. Luckily AppsBuilder makes developing apps easy with templates that can be customized to fit any brand style, but […]

It may be summer but that doesn’t mean that mobile news goes on vacation! This month we’ve got new stats on mobile usage, engagement and more! Let’s dive in… Comparing Mobile Usage & Engagement in US, Canada, UK Comscore has released their latest edition of The Global Report on Mobile, looking at multi-platform audiences across the US, […]

It’s been nearly 2 years since it was first reported that Apple had supposedly started factoring app ratings into the App Store’s search algorithm. Fiksu analysed the chart position of 200 top apps, segmenting them into groups based on their average app rating, and then compared their chart rank data over a period of 6 […]

Ever wished you had a list of app marketing tools to refer to when you need to promote your app,  increase your organic app store traffic or drive more downloads (from quality users!). Well, your prayers have been answered! We’ve compile a list of our favorite tools, resources and sites that will help you hack your way around mobile apps. App Marketing […]

App reviews are a key driver of app success. On one side, positive or negative reviews can either attract or deter new users, effecting acquisition goals and app store visibility. On another side, reviews can also give us insight into the user experience and sentiment, helping guide and prioritize fixes, functionality improvements or new feature development. However, when we’re only looking at our own reviews, […]

Summertime… and the livin’ is easy! We forget about work, disconnect from technology and set our sights on having fun in the sun. However, as we take a break from our desktops, many businesses struggle to drive traffic and sales in the summer months. Thankfully, smartphones - specifically mobile apps – offer businesses the unique opportunity to reach consumers wherever they are, engaging them […]

Summer is here! And along with the nice weather is a brand new round-up of the latest mobile marketing news. So grab your iced coffee and happy reading! Facebook pushes Place Tips, offers beacons to small businesses This month, Facebook announced that it will be rolling out Place Tips a feature displays relevant information about a place […]

Mobile apps are a unique marketing channel that allow businesses to engage with their most loyal customers.  At AppsBuilder we make it easy for small businesses to create and manage their own app, but are they taking advantage? Clutch, a leading research firm in the mobile app development space, surveyed 350+ small business owners to find out. I […]

In my previous post here at AppsBuilder I discussed 5 ways that you can improve your Facebook Ad Targeting. Getting your ad targeting right is the first step. Next, you need to make sure that the ad creative you put in front of your audience actually convinces them to click on it. Here are 5 […]