Posted 23 Apr 2015 by Chiara Nanni | No comments yet

Why you should add video content to your mobile app

featured_video playlists

You know what they say: ‘An image is worth a thousand words’. It’s hard to argue against that, but if you stop and think for a second you’ll realize there is another step to the journey: video! Living in the digital world, we all find ourselves dealing with multimedia content on a daily basis – […]

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Posted 21 Apr 2015 by AppsBuilder Guest Post | No comments yet

How a social community can help your app grow

mobile social community - square

In the last few years, a number of social networks have rewritten the rule books in the tech industry. Wind back to spring 2012, and only a year and a half after it first launched on the App Store, photo sharing app Instagram was bought by Facebook for $1 billion in stock and cash. As […]

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Posted 16 Apr 2015 by AppsBuilder Guest Post | No comments yet

5 Types of User Retention You Need to Know

user retention app usage square

Retention is one of the most important components of the user lifecycle, and should hold a central spot in any mobile marketer’s dashboard. On top of providing an invaluable indication of the quality of an app, retention metrics indeed have a direct impact on the calculation of customer lifetime value (LTV) for freemium apps. User […]

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Posted 14 Apr 2015 by George Nader | No comments yet

How to Create the Ultimate App Promotional Video


Online video has come a long way. From posting home videos (like your baby’s first steps!) to streaming live events, video has evolved into a promotional powerhouse, gaining millions of views and influencing consumer behavior. With that, of course, the app world caught up with the video trend with both Google Play and Apple Store giving publishers the […]

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Posted 09 Apr 2015 by Chiara Nanni | No comments yet

Spring is here: time to get an app makeover!


Can you feel it? It’s springtime! While you’ve probably already made the change of season, your awesome app probably hasn’t. But as much as a dress needs to match a season, an app makeover can help you improve usage. And there’s a lot of proof to show that apps are worth the investment. Data from Nielsen on […]

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Posted 31 Mar 2015 by Krista McLandress | 2 comments

Mobile Marketing News for March 2015

Mobile News Round-up

A monthly round-up of the need-to-know mobile marketing news, trends, stats and more! Google Play introduces age-based ratings and review requirements Google Play has introduced a new, locally relevant age-based rating system for apps and games that will also require all apps are checked by Google reviewers.  While the news comes on the heels of criticism for the […]

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Posted 26 Mar 2015 by George Nader | No comments yet

A step-by-step guide to keyword research

Keywords-Mobile-Apps -Suggestions

Giving advice, news and updates is not the only intention of our posts. We constantly monitor our clients’ apps through the stores to view where we can boost your downloads even more. After having noticed publishers making use of our App Store Optimization (ASO) tips, we decided to delve deeper into keyword optimization. Keyword optimization […]

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Posted 24 Mar 2015 by Chiara Nanni | 1 comment

3 ways to use mobile friendly forms in your app


Pen and paper: that’s how we all started, right? We’ve all found ourselves signing ourselves up to receive mail, requesting appointments, or  filling out questionnaire whilst back in the day even multinational companies and institutes did their research by sending out printed forms. Ah, the old times. Nowadays, it’s all smartphones and tablets, digital communications and savvy simplicity. Where the web […]

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Posted 19 Mar 2015 by AppsBuilder Guest Post | No comments yet

How much should you pay for mobile user acquisition?


When it comes to performance user acquisition campaigns on mobile, which price is right? The question above, as straightforward as it might be, has no simple answer. Many factors can indeed influence  or even determine whether a performance-based user acquisition campaign will be successful. At AppLift, we’ve run performance campaigns for over 500 mobile app […]

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Posted 17 Mar 2015 by George Nader | No comments yet

In-App Advertising: Monetizing Your App

in app ads

Evolution! The gradual change in a certain direction. If you have an app with an active user base, now is the time you’re probably thinking about how you can monetize your app. And, just as your app strategy has evolved so has monetization.  From 2008 to 2011, publishers mainly focused on paid apps to generate revenue. After that, […]

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