Posted 29 Jan 2015 by Krista McLandress | No comments yet

The mobile app metrics every marketer should know (and track!)

Measuring mobile app success

It’s no secret that measuring the success of your app can help you optimize your mobile strategy. Metrics help you focus on activities that resonate most with users.  In fact, closed-loop app analytics help brands acquire, engage, and retain app users, while turning a positive ROI. But do you know which mobile app metrics you should be tracking? […]

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Posted 27 Jan 2015 by Chiara Nanni | No comments yet

5 myths about push notifications – busted!

Myths about push notifications (1)

What’s that sound? Is it your phone vibrating? Hey – your screen just lit up. For sure that sounds familiar… if you are the proud owner of a smartphone, you’ll probably deal with a couple of notifications every day – from text messages to lost calls to email alerts, to the topic of this blogpost: opt-in push […]

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Posted 22 Jan 2015 by George Nader | No comments yet

Mobile App Install Ads: Where Should You Invest?

app install user acquisition appsbuilder

Realizing your first app can be a daunting experience. You start with an idea, choose your content, adjust the endless design combinations, and finally publish your app on the store in the hopes of it becoming an overnight success. But then what? If you’re only relying on ASO and word of mouth for promotion, it may not be enough […]

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Posted 20 Jan 2015 by Krista McLandress | No comments yet

A Beginners Guide to App Store Optimization (ASO)

App store optimization ASO

The battle for acquiring app users is heating up as the majority of app downloads are coming from organic search traffic. A recent study from TUNE suggests that 47% of app users find apps through the App Store’s search engine, while 53% of Android users do the same on Google Play. With simple App Store Optimization (ASO) […]

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Posted 15 Jan 2015 by George Nader | 2 comments

The Ultimate List of App Design & Marketing Hacks

App Marketing Hacks

Don’t we  all wish we had the ultimate list of app marketing hacks to help us design better apps, increase our organic app store traffic and drive more downloads (from quality users!). Well, your prayers have been answered! We’ve compile a list of our favorite tools, resources and sites that will help you hack your way around mobile […]

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Posted 13 Jan 2015 by Krista McLandress | 1 comment

How to create app screenshots that can’t be ignored

app-screenshot

App screenshots help users understand what your app is all about at a glance, inspiring them to try it out. So how can you create app screenshots that help you get more downloads? A quick check of the most popular apps in any of the app stores will confirm that the big app developers are investing more time in designing […]

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Posted 08 Jan 2015 by Krista McLandress | 1 comment

Top 10 mobile marketing quotes (from the pros!)

Top 10 Mobile Marketing Quotes

Who doesn’t love mobile marketing quotes? They help put ideas in perspective, they inspire new ways of thinking about mobile and they help make sure you’re on the same page as the movers and shakers in the industry. As we were pulling together our top tips for building your mobile strategy from the ground up, […]

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Posted 05 Jan 2015 by Chiara Nanni | 1 comment

Take your 2015 events mobile with a dedicated app

Screenshot 2015-01-05 12.08.32

Happy New Year everyone! 2015 has just started and by all means it is set to be another all around mobile year, following and even boosting the trends we witnessed in 2014. One of which being that more and more businesses have gone mobile or are planning to do so, adjusting their growth strategies to […]

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Posted 30 Dec 2014 by Krista McLandress | 1 comment

2015 Mobile Trends to Watch: Our predictions for the future of mobile

Mobile trends 2015

With 2015 just around the corner, we thought we’d throw our predictions into the ring and stir up some inspiration for your future app marketing plans! We’ve already looked back at the news and mobile moments that defined 2014 – and what a year it has been! So what’s in store for app marketers next year? Here […]

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Posted 18 Dec 2014 by Chiara Nanni | No comments yet

Our TOP 10 Blog Posts of 2014

Screenshot 2014-12-15 15.27.08

Wow, what a year! 2014 is almost over and it’s been a wild ride for the mobile world. With mobile usage definitely surpassing desktop by making up 60% of time spent accessing digital media, there’s no doubt it deserves its crown. And no wonder here at AppsBuilder, we couldn’t be more thrilled. Through this blog we really […]

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