Are you feeling the tech frenzy? We certainly are, as the Mobile World Congress 2014 kicked off in Barcelona on Monday Feb 24 and will keep us tied to the speech halls until the end of the week. The big names in the mobile technology industry have gathered in the beautiful Spanish city to share some [...]

Whether Valentine’s Day means romance and cuddles to you or it’s just another scam to try and get more money out of our pockets, one thing is for sure: for businesses, Valentine’s Day only spells one thing – profits. Ranking as the holiday with the second highest spend of the year after Christmas, Valentine’s Day [...]

The mobile world is constantly changing, and not just in terms of hardware or software: users are constantly evolving too, expecting their mobile experience to grow both with the times and with them. That’s why when it comes to successfully distributing a mobile app, user experience has to be a top priority. After all, it [...]

Who doesn’t like a tailored special offer, especially during a holiday? The answer is easy. So if you are a SME looking for the right time to integrate a special deal in your mobile strategy, look no further: Valentine’s Day is around the corner! According to a recent study on mobile customers’ behavior, the main factor [...]

With mobile penetration rates hitting 101% in North America and an amazing 129% in Western Europe, the decision of investing in a mobile-first strategy will not come as a surprise to many business owners. It is now accepted as a common truth that we are living in a mobile age and any business that wants [...]

Mobile traffic is growing at 3.5% each month, while 35% of smartphone owners say that they’re going to increase their use of mobile devices in the months to come. In other words, the mobile trend is not a passing craze doomed to blow away, but a solid market bound to grow and offer new business [...]

Since the submission of the first apps to the Apple App Store in 2008, the mobile app industry has been growing non-stop for the past five years and has opened a myriad of business opportunities, many of which are yet to be exploited. Given the impact of mobile apps on customer loyalty and in-store purchases, [...]

When it comes to building customer loyalty, mobile apps are the perfect tool. Fun, easy and valuable, they also do a better job than mobile optimized websites: consumers use the average smartphone apps more than twice as often as they visit the typical mobile website. Compared to website browsing sessions, app sessions are 3-4 times [...]

Getting your brand on top of a consumer’s choice and keeping it there is every marketer’s goal. But due to the number of competitors and deals out there, it’s also one of the hardest tasks. That’s why now more than ever businesses are looking up to new ways of building customer loyalty through innovative means, [...]