User experience starts within users’ mind. Like it or not, their initial perception of your business will be set by a number of things: your marketing communications, what your competitors say, word of mouth, past experiences they’ve had with similar companies, and of course their own imagination and expectations. But how can you exceed your [...]

Your business has a mobile App? That’s great. It will help you boost engagement across your users base, allowing them to reach you “anywhere, anytime” and providing extra services that generate added value. But have you pushed your boundaries enough? Push notifications have been around for a while, allowing businesses to send information to their [...]

Are you a digital marketer always up-to-date with the latest trends in the mobile industry? Are you the head of a dynamic Internet start-up, who knows all about the benefits of going mobile? Then this is your chance to share your expertise with all the people who everyday read our blog and to give extra [...]

Finding the right mobile voice is not easy. With the mobile industry skyrocketing, businesses have included mobile in their marketing strategy but may fall short in identifying how to speak to their mobile audience to achieve their goals. This is crucial because a strong mobile identity relies on great tailored content, which will broaden the [...]

The App industry has been growing non-stop for the past 5 years, opening a wide ocean of business opportunities within the mobile market. Nowadays tablets and smartphones are more popular than desktops and with the number of mobile subscribers expected to outgrow the world population by the end of 2014, businesses are racing to integrate [...]

Are you feeling the tech frenzy? We certainly are, as the Mobile World Congress 2014 kicked off in Barcelona on Monday Feb 24 and will keep us tied to the speech halls until the end of the week. The big names in the mobile technology industry have gathered in the beautiful Spanish city to share some [...]

Whether Valentine’s Day means romance and cuddles to you or it’s just another scam to try and get more money out of our pockets, one thing is for sure: for businesses, Valentine’s Day only spells one thing – profits. Ranking as the holiday with the second highest spend of the year after Christmas, Valentine’s Day [...]

The mobile world is constantly changing, and not just in terms of hardware or software: users are constantly evolving too, expecting their mobile experience to grow both with the times and with them. That’s why when it comes to successfully distributing a mobile app, user experience has to be a top priority. After all, it [...]

Who doesn’t like a tailored special offer, especially during a holiday? The answer is easy. So if you are a SME looking for the right time to integrate a special deal in your mobile strategy, look no further: Valentine’s Day is around the corner! According to a recent study on mobile customers’ behavior, the main factor [...]