Posted 24 Nov 2014 by Krista McLandress | 1 comment

Key Takeaways from App Promotion Summit Berlin 2014

App Promotion Summit Berlin 2014

When it comes to app marketing, App Promotion Summit is the conference where the brightest minds gather to discuss the latest trends and best practices in ASO, user aquisition, monetization and data. I had the pleasure to attend last week in Berlin and left with a stack full of notes to share with you all. So here they […]

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Posted 18 Nov 2014 by Krista McLandress | No comments yet

How to make your app content pop with multimedia

Media in app

If the medium is the message, multimedia makes app content innovative, exciting, enriching and entertaining all at once. Rich media can help you show off your brand and increase consumer engagement but – here’s the kicker – only when it’s used properly. There’s nothing worse from a user experience perspective than wanting to see more pictures […]

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Posted 13 Nov 2014 by Krista McLandress | No comments yet

How hotel mobile apps are winning over guests


Need a hotel? There’s definitely an app for that! In fact, hotel booking sites and apps (like Expedia,, Venere) are gaining in popularity with 76% of leisure travelers choosing them for their lower prices and better deals. On the flip side, less people are booking via branded hotels sites. In fact, 13% of travelers stop using brand sites & […]

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Posted 06 Nov 2014 by Krista McLandress | No comments yet

4 ways social media can help you get closer to mobile customers


Social media apps are some of the most used  apps on any given smartphone, so engaging mobile customers via social is a winning strategy. But what are the tactics that will help you attract and convert your social mobile users? Here are 4 ways social media can help you get closer to your mobile customer: Develop […]

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Posted 04 Nov 2014 by Krista McLandress | No comments yet

Promoting your app in the real world

Promoting your app offline

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” I think we can all agree that the answer is yes, but the reason I’m asking you is to ponder the larger question: can something exist without being seen? Is the famous saying, “seeing is believing”, right? When launching […]

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Posted 30 Oct 2014 by Krista McLandress | No comments yet

Zombie apps are among us! Fight back with app promotion!

Zombie app

With Halloween just around the corner, we thought it would be the perfect opportunity to address a serious issue facing app marketers: zombie apps! What is a zombie app you ask? Essentially, it’s an app that doesn’t get enough attention to rank in the top lists on the App Store – it’s just kinda there, lifeless. […]

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Posted 28 Oct 2014 by Chiara Nanni | 1 comment

[INFOGRAPHIC] Mobile shopping this holiday season

Screen Shot 2014-10-28 at 2.18.27 PM

It’s here! You know the song, right? ‘Tis the season to… shop!’ Yes, we might have changed it a bit, but so has the shopping experience in the last decade. eCommerce started the revolution by allowing people to receive their purchased goods directly at home, saving time, possibly money and a whole lot of stress too. […]

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Posted 23 Oct 2014 by Chiara Nanni | No comments yet

mCommerce and retailers: the App revolution

friends shop mobile

Remember the time when people used to wait for the weekend to go out for a little shopping? Trying to avoid peak hours by carefully planning the best store route? While the occasional stroll around the mall or city centre still has its charm, it’s no news that the shopping experience has changed globally. eCommerce has […]

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