Posted 27 Nov 2014 by Krista McLandress | No comments yet

Driving app downloads during the holidays

Untitled design (31)

With new releases from most of the major mobile device suppliers, smartphones and tablets are on many people’s wishlist, opening up an incredible opportunity for app marketers to get their app in front of a large influx on app store traffic looking for new apps to download. That being said, it can be tough to […]

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Posted 26 Nov 2014 by Krista McLandress | No comments yet

Mobile Strategy eBook: 10 ways to grow your mobile marketing

ebook mobile strategies

In our latest mobile strategy eBook, we’ve compiled the 10 best ways you can grow your mobile presence, acquire new users and meet your marketing goals. From developing your presence via a site or app, to adopting a mobile-first mindset, to investing in app marketing and new trends, we cover the entire spectrum to give […]

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Posted 24 Nov 2014 by Krista McLandress | 1 comment

Key Takeaways from App Promotion Summit Berlin 2014

App Promotion Summit Berlin 2014

When it comes to app marketing, App Promotion Summit is the conference where the brightest minds gather to discuss the latest trends and best practices in ASO, user aquisition, monetization and data. I had the pleasure to attend last week in Berlin and left with a stack full of notes to share with you all. So here they […]

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Posted 18 Nov 2014 by Krista McLandress | No comments yet

How to make your app content pop with multimedia

Media in app

If the medium is the message, multimedia makes app content innovative, exciting, enriching and entertaining all at once. Rich media can help you show off your brand and increase consumer engagement but – here’s the kicker – only when it’s used properly. There’s nothing worse from a user experience perspective than wanting to see more pictures […]

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Posted 13 Nov 2014 by Krista McLandress | No comments yet

How hotel mobile apps are winning over guests


Need a hotel? There’s definitely an app for that! In fact, hotel booking sites and apps (like Expedia,, Venere) are gaining in popularity with 76% of leisure travelers choosing them for their lower prices and better deals. On the flip side, less people are booking via branded hotels sites. In fact, 13% of travelers stop using brand sites & […]

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Posted 06 Nov 2014 by Krista McLandress | No comments yet

4 ways social media can help you get closer to mobile customers


Social media apps are some of the most used  apps on any given smartphone, so engaging mobile customers via social is a winning strategy. But what are the tactics that will help you attract and convert your social mobile users? Here are 4 ways social media can help you get closer to your mobile customer: Develop […]

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Posted 04 Nov 2014 by Krista McLandress | No comments yet

Promoting your app in the real world

Promoting your app offline

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” I think we can all agree that the answer is yes, but the reason I’m asking you is to ponder the larger question: can something exist without being seen? Is the famous saying, “seeing is believing”, right? When launching […]

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Posted 30 Oct 2014 by Krista McLandress | No comments yet

Zombie apps are among us! Fight back with app promotion!

Zombie app

With Halloween just around the corner, we thought it would be the perfect opportunity to address a serious issue facing app marketers: zombie apps! What is a zombie app you ask? Essentially, it’s an app that doesn’t get enough attention to rank in the top lists on the App Store – it’s just kinda there, lifeless. […]

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