Posted 18 Sep 2014 by Krista McLandress | No comments yet

Which features does your business app need?

question

So your business has decided that it’s time to go mobile with an app – but what type of content and features will you include? Before getting started, you should plan your mobile strategy with your business objectives in mind.  We’ve compiled a quick list of features you may want to include in your app depending on your business, whether […]

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Posted 16 Sep 2014 by Krista McLandress | No comments yet

Geo-fencing vs. beaconing: What’s the difference?

What's

Beacons are definitely the new cool kid on the mobile app engagement block. With beacons you can program alerts to arrive directly to your app user’s smartphone when customers are close-by. Sounds a bit like geo-fencing you say? Geo-fencing and beaconing certainly do have their similarities (they both use push notifications to increase engagement), but both […]

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Posted 11 Sep 2014 by Krista McLandress | No comments yet

3 Proven Methods to Optimize your Website Conversions

Optimize website

As a small business owner you’ve got a lot on your mind. Staffing, sales goals, overhead costs… the list goes on. You’ve done a great job at developing a site and your mobile presence, but time has passed since you revisited your digital strategy. We understand, things come up. But converting visitors (mobile and desktop) is just as […]

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Posted 08 Sep 2014 by Krista McLandress | No comments yet

User Engagement: Getting users to fall in love with your app!

Engagement

Many businesses think that once they’ve created an amazing app all of the work is done. Their new app - with up-to-date content, integrated social media feed, m-commerce, etc. – is out there in the mobile universe and sooner or later, will help them reach all of their business goals. Now it’s time to sit back, relax and wait for […]

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Posted 02 Sep 2014 by Krista McLandress | No comments yet

Why your agency should use a white label app builder

white label

As many agencies know, mobile needs to be a part of your portfolio in order to land today’s digital savvy client. However, either due to a lack of resources or internal skills, agencies often need to rely on external technical partners to get the “mobile” job done. Rightly so, agencies focus on their strengths, be it […]

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Posted 21 Aug 2014 by Krista McLandress | No comments yet

Key Takeaways from SME Mobile Strategies 2014

Key Takeaways (1)

It’s been awhile since we wrapped SME Mobile Strategies 2014, but just as we heard all week, learning how to develop a successful mobile strategy and presence never stops. We though we’d recap some of our key takeaways from the jam-packed, information rich sessions we hosted (watch them all here). So here we go, in no particular […]

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Posted 11 Aug 2014 by Chiara Nanni | 2 comments

Introducing Beacons: the ultimate tool for customer engagement

Beacons Banner - Copia

A quick look, just taking a peak, and they’re off empty-handed. If you are a business owner, you know what we are talking about: customers who visit your store, look around and leave without making a purchase. Or worse, leave without being tempted by offers or promotions. While that may be on them, it is also a […]

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