It’s no secret that measuring the success of your app can help you optimize your mobile strategy. Metrics help you focus on activities that resonate most with users.  In fact, closed-loop app analytics help brands acquire, engage, and retain app users, while turning a positive ROI. But do you know which mobile app metrics you should be tracking? […]

What’s that sound? Is it your phone vibrating? Hey – your screen just lit up. For sure that sounds familiar… if you are the proud owner of a smartphone, you’ll probably deal with a couple of notifications every day – from text messages to lost calls to email alerts, to the topic of this blogpost: opt-in push […]

Realizing your first app can be a daunting experience. You start with an idea, choose your content, adjust the endless design combinations, and finally publish your app on the store in the hopes of it becoming an overnight success. But then what? If you’re only relying on ASO and word of mouth for promotion, it may not be enough […]

The battle for acquiring app users is heating up as the majority of app downloads are coming from organic search traffic. A recent study from TUNE suggests that 47% of app users find apps through the App Store’s search engine, while 53% of Android users do the same on Google Play. With simple App Store Optimization (ASO) […]

Don’t we  all wish we had the ultimate list of app marketing hacks to help us design better apps, increase our organic app store traffic and drive more downloads (from quality users!). Well, your prayers have been answered! We’ve compile a list of our favorite tools, resources and sites that will help you hack your way around mobile […]

App screenshots help users understand what your app is all about at a glance, inspiring them to try it out. So how can you create app screenshots that help you get more downloads? A quick check of the most popular apps in any of the app stores will confirm that the big app developers are investing more time in designing […]

Who doesn’t love mobile marketing quotes? They help put ideas in perspective, they inspire new ways of thinking about mobile and they help make sure you’re on the same page as the movers and shakers in the industry. As we were pulling together our top tips for building your mobile strategy from the ground up, […]

Happy New Year everyone! 2015 has just started and by all means it is set to be another all around mobile year, following and even boosting the trends we witnessed in 2014. One of which being that more and more businesses have gone mobile or are planning to do so, adjusting their growth strategies to […]

With 2015 just around the corner, we thought we’d throw our predictions into the ring and stir up some inspiration for your future app marketing plans! We’ve already looked back at the news and mobile moments that defined 2014 – and what a year it has been! So what’s in store for app marketers next year? Here […]

Wow, what a year! 2014 is almost over and it’s been a wild ride for the mobile world. With mobile usage definitely surpassing desktop by making up 60% of time spent accessing digital media, there’s no doubt it deserves its crown. And no wonder here at AppsBuilder, we couldn’t be more thrilled. Through this blog we really […]