Posted 18 Dec 2014 by Chiara Nanni | No comments yet

Our TOP 10 Blog Posts of 2014

Screenshot 2014-12-15 15.27.08

Wow, what a year! 2014 is almost over and it’s been a wild ride for the mobile world. With mobile usage definitely surpassing desktop by making up 60% of time spent accessing digital media, there’s no doubt it deserves its crown. And no wonder here at AppsBuilder, we couldn’t be more thrilled. Through this blog we really […]

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Posted 09 Dec 2014 by Krista McLandress | No comments yet

How to create a landing page to promote your app

landing page for app promotion

Although it’s not the most common situation, some marketers who develop an app may not necessarily have a website to promote it on. But this shouldn’t stop you from developing your app’s web presence. Why you ask? For starters, creating a digital presence for your app gives you a space to make announcements, link to support or blog […]

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Posted 04 Dec 2014 by Krista McLandress | No comments yet

5 must-ask questions before designing a mobile app

must ask questions

“By failing to prepare, you are preparing to fail.”  When it comes it project management, wiser words have never have been spoken (IMHO). The timeless quote from Benjamin Franklin highlights the importance of research and planning before kicking off a new activity. But how often do we dedicate enough time to strategic planning? We’ve all been guilty of jumping […]

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Posted 02 Dec 2014 by Krista McLandress | No comments yet

Making mobile marketing magical this holiday season!

holiday app

The holidays are a time for cheer, togetherness and, unfortunately, stress. Between the gift giving, family time and high expectations, planning and preparing for the holidays can get the best of us. How can brands ease the holiday tension and bring back the joy? Easy – make sure your holiday mobile marketing strategy is magical! […]

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Posted 27 Nov 2014 by Krista McLandress | No comments yet

Driving app downloads during the holidays

Untitled design (31)

With new releases from most of the major mobile device suppliers, smartphones and tablets are on many people’s wishlist, opening up an incredible opportunity for app marketers to get their app in front of a large influx on app store traffic looking for new apps to download. That being said, it can be tough to […]

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Posted 26 Nov 2014 by Krista McLandress | No comments yet

Mobile Strategy eBook: 10 ways to grow your mobile marketing

ebook mobile strategies

In our latest mobile strategy eBook, we’ve compiled the 10 best ways you can grow your mobile presence, acquire new users and meet your marketing goals. From developing your presence via a site or app, to adopting a mobile-first mindset, to investing in app marketing and new trends, we cover the entire spectrum to give […]

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Posted 24 Nov 2014 by Krista McLandress | 1 comment

Key Takeaways from App Promotion Summit Berlin 2014

App Promotion Summit Berlin 2014

When it comes to app marketing, App Promotion Summit is the conference where the brightest minds gather to discuss the latest trends and best practices in ASO, user aquisition, monetization and data. I had the pleasure to attend last week in Berlin and left with a stack full of notes to share with you all. So here they […]

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