Few things are more effective than coupons and special deals to attract new clients and boost customer loyalty.
According to a recent study on mobile customers’ behaviour, the main factor influencing users to engage with an online company is whether they can offer incentives such as special deals, discounts, coupons or additional services specifically devised for app users.
With AppsBuilder you can easily create coupons to advertise your special deals, time-limited offers and provide your customers with amazing discounts. But these tools should be used in the right way or they might result in the opposite of what you wish to achieve, irritating your customers and driving them away from your business.
In this article, we will highlight 5 best practices to make the most of in-app coupons and leverage their potential to bring more revenues to your business.
1. Set time limits
One of the most effective tricks to encourage customers to grab a deal is to set time limits for your offer. If your offer is valid only for a few days, your customers will be urged to redeem it as soon as possible. On the other hand, if your coupon is open-ended, users will be more likely to put it off until they eventually forget to redeem it.
However, while creating a sense of urgency in your coupon is a good way of boosting response rates, make sure your time frame is not too strict. For instance, try differentiating your coupon benefits on the basis of how long it takes to customers to redeem the coupon. In other words, while early birds can take advantage of all the options, late comers can only enjoy selected benefits.
2. Test targeted coupons
Sometimes talking to a wide heterogeneous audience is not the best way to capture customers. Instead of shooting your offers to your entire data base, use analytics tools to break your customers down by sex, location and age and devise targeted campaigns for each single group.
Although the overall reach of your coupons may be narrower, the response rate will surely be higher and your clients will appreciate the effort you made by creating special deals tailored on their needs.
3. Seasonal coupons
Link your coupons to specific seasons, public holidays or celebrations. Why? Easy, these are usually the periods when people feel more relaxed, have more free time to dedicate to themselves and therefore are more willing to indulge in shopping sprees.
On the other hand, make sure these holidays belong to your target audience’s culture otherwise your offers will sound out of context and lose their effectiveness.
4. Get local
Take advantage of AppsBuilder’s geolocalization options to customize deals to users location, so as to order and present your coupons based on user’s proximity to the target area. This system allows you to engage with your audience at their convenience, without sounding too intrusive.
Geotargeting your coupons is by far the most effective way to deliver spot-on messages to the right people, at the right time, for example when they are nearby your shop.
5. Dedicated mobile offers
Use your app as a powerful channel to establish a two-way dialogue with your mobile customers, and offer them special deals or dedicated services that can only be enabled via app.
This attitude will make your customers feel counted, generate a positive word-of-mouth around your business and give them more reasons to check in to your app.
Want to learn more about in-app coupons? Check out this article for step-by-step instructions on how to set up in-app coupons with AppsBuilder.