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How to Prompt App Downloads with Design

In times when the catchphrase “go mobile” sounds like a mantra for SMEs and big brands, we often read about the amazing figures generated by apps on global markets. But how big is exactly the app economy?

 

The App Economy: Facts and Figures

During Apple’s last iPad event in October 2013, Tim Cook started talking about numbers on stage, and said that more than 1 million apps are in the App Store, up from the 900,000 announced at World Wide Developer Conference back in June.

apps on apple store

And when it comes to downloads, more than 60 billion total apps have been downloaded, up from the big 50 billion milestone that Apple announced back in May 2013.

As regards Apple’s major competitor, the latest figures report over 1,180 Android apps on the market, although Google seem to remove low quality apps from the market at least once a quarter, in which case the total number of available Android apps may go down to roughly 800,000.

apps on google play

Pretty amazing figures, aren’t they? Well, if you think these figures are impressive, you should take a look at the revenues generated by the app economy.

Back in January 2014, Apple declared that 2013 was the annus mirabilis for the Apple App Store. Customers spent $10 billion on iOS apps in 2013, which was highlighted by a record-breaking December with over $1 billion in sales. As for Google Play, they pulled in only $1.3 billion in revenue in 2013.

Maybe such figures don’t really mean much like this, but if you break them down on a daily basis, you’ll realize that we are talking about an estimated $5.1 million in revenue from the App Store each day, against $1.1 million per day for Google Play.

 

Pushing ahead of competition with design

With such a huge competition, no wonder that app developers need to adopt all the solutions to increase their chances of getting their apps published and downloaded from the stores.

Design certainly plays a key role in the app store acceptance process, so much so that Apple released what is known as The Human Interface Guidelines which describe the principles to design a perfectly user-friendly interface compliant with Apple requirements.

It all starts with an eye-catching app icon that can make your app stand out from the crowd. But what is exactly an app icon and why is it so important to your app success?

webinar app icon and splash imageThe app icon is the icon that users download on their smartphone’s home screen and tap every time they want to start an app. In other words, it is the very first thing users will see in your app and will work as a reminder of your application’s functionalities.

Every app needs an icon, not just because it is an element required by all the major app stores, but because it is the place where branding and strong visual impact come together into instantly recognizable, attractive design. In other words, app icons are not just mere decorations but a crucial part of the user experience. They communicate your app’s first impression and we all know that you never get a second chance to make a first impression.

As regards the splash image – or launch image – it is the first screen your app displays to users while waiting for the app to be fully uploaded.

We all know how crucial those few seconds of waiting can be: you will have to make sure that the waiting will be just a matter of instants, but in case it takes a bit longer, the last thing you want is to annoy your users with a shabby-looking splash image.

Along with the app icon, the splash image helps users get a first impression of the app and figure out the type of contents and design awaiting them.

If you wish to find out the tricks to trigger you app’s charm factor and boost downloads, download our free ebook and get ready to learn how to design eye catching apps in no time!

icon splash design

 

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