The mobile world is constantly changing, and not just in terms of hardware or software: users are constantly evolving too, expecting their mobile experience to grow both with the times and with them. That’s why when it comes to successfully distributing a mobile app, user experience has to be a top priority. After all, it is what makes the difference between a thriving App and a merely, maybe, useful one.
UX design comes with a series of principles that match interesting features to an easy and intuitive access, and in this post we’ll share 5 facts and tips on good design to make the UX of your App top of its game.
1 It’s optimized
Simply trying to “shrink” the desktop experience is not going to work. Apps work well because they are tailored to the device they are used on, and organizing your features accordingly is key. For example, call to action buttons are very common but if they’re too many or too big users might interpret them as fixed elements and ignore them.
Where you put your menus or links is also important: research by UX Matters indicates that navigational options placed on the edges of touch screens are hard to tap and may reduce confidence in users who get frustrated when they don’t click correctly. Innovate from the basics, and go from there.
2 It turns useful into essential
Mobile users use Apps to accomplish tasks: whether it’s to purchase a retail item, check flight times or count the calories, the App should help them do that. Depending on the category of your App, focus on a core feature that will attract your target users.
Be very clear and make it easy for them to navigate swiftly through the info and services you supply. Use fixed grids and avoid scrollbars to give a sense of solidity and reduce the sense of mental restraint. This way your App user will easily think of it as a must to have.
3 It’s got the looks and the brains
Mobile users are time-poor. Simple to them is equal to not having to spend too much time learning something before actually being able to use it. This means that intuitive colors and layouts or a navigation menu with subcategories can do the trick in self-explaining how the content of the App works. This translates into a clean design that’s good for the eyes and easy on the fingers.
4 It serves the habits
Did you know that only 15% of people hold their mobile device with both hands? Research reveals that is probably due to the fact that they are busy holding something else with the other hand. As unfortunate as it may be, this by-product of mobile phones is very true: something else is always going to interrupt the user, maybe the phone itself!
If you keep a clean interface, you help reduce the cognitive load and the need to disengage in oder to concentrate. If you add the option to save states, break larger tasks into smaller chunks and give easy access to the navigation menu, you got it.
5 It keeps up with the times
Good UX design should keep an eye on the future, to keep improving and carry your brand along with it. As the mobile marketplace keeps adjusting, what works today may not work tomorrow, so any update of your App design should rest on solid grounds. Use the data you collect from analytics and user feedback to keep innovating and reassessing your goals.
Remember that bad design is also a sign of poor organization, which can affect your brand image and determine your future margin of actions or change.
To find out more about how AppsBuilder can help you improve your app design for a thoroughly satisfying user experience, register for our free webinar with our Product UX Designer Agata Kopff.