Posted by Chiara Nanni | 2 comments

Geotargeting Vs. Geofencing Vs. Beaconing: the art of nailing time and place [INFOGRAPHIC]

Screen Shot 2014-09-30 at 2.49.54 PMYou know what they say: ‘timing is everything’. When it comes to mobile, there’s one more thing you want to add in the equation, and that’s location. With consumers increasingly on-the-go and information clouding up more than ever, it all comes back to the essentials: giving people what they want, when they want it.

Location based marketing is the ultimate tool for nailing time and place: allowing businesses to promote their products and services in order to find the right market placement, and for their customers to receive tailored treatment based on their interests and needs.

These include geotargetinggeofencing and the newest player on the field, beaconing. Through push notifications and promotional pop up messages, these services allow businesses to leverage their strongpoints to enhance their consumers’ experience and boost their revenues.

Here’s an infographic to go round and about geo-location based services and the powers they withhold. Enjoy!

geovsgeo_ese-01-1

To download and share the infographic click here.

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2 thoughts on “Geotargeting Vs. Geofencing Vs. Beaconing: the art of nailing time and place [INFOGRAPHIC]

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