As an app marketer, you know how push notification campaigns and marketing automation can be the ultimate user engagement tool. Push notifications allow you to reach users outside your app, providing them with timely, relevant information that will make them want to launch your app again and again. It’s also no secret that leveraging personalization & geolocation can bring your […]

Google I/O 2015 has come and gone, and while there were many rumors about what to expect, to say that the emphasis was on mobile is an understatement! Google announced a slew of improvements and new tools focused on improving app promotion and discoverability, optimization of user acquisition campaigns and giving app publishers better insights with enhanced […]

When it comes to running Facebook Mobile App Install ads, getting your targeting right is the quickest way to reduce your costs and skyrocket your results. Even the subtlest of changes can yield huge benefits. Here are 5 ways you can improve your Facebook App Install Ad targeting right now for instant results. 1. Don’t […]

Hey there! Another month has come and gone, and along with it a slew of news, reports and updates that are changing the world of mobile! Here’s the latest in our monthly series on mobile marketing news – let’s jump in: Google Play introduces pre-registration for new apps For app publishers looking to get a […]

Launching a new mobile app is exciting – you want to share it with the world and see it succeed. But, marketing your new app can also be stressful – the last thing you want to do is blow your big launch. A well planned launch campaign has major potential to build awareness, drive downloads and push your app up the app store rankings.  However, […]

Designing the icon for your application is a crucial part to finding success on any marketplace. Popular platforms such as the iPhone App Store are crowded and fiercely competitive. This makes design more important than ever for both your icon and user interface. Your app icon will be the first thing potential users see which […]

A video makes information processing easier. People understand better, see more and get to know more. What a full length post achieves in so many words a video does in a couple dozen seconds. An app video can be embedded on sites like Wistia, DailyMotion or YouTube so that anyone can have free access to […]

So you’re done building your app and can’t wait to launch it on the stores? Before you submit your app to the app store, have you taken the time to test your app? Final tests should be conducted on your app pre-flight to check for design mistakes, usability issues and access bugs. Taking the time to ‘proofread’ your app can help you find minor […]

You’ve created your first awesome app and you’re ready to publish it. Are you worried your submission might be rejected from the app stores? If your app is for iOS, you probably know that you face some strict guidelines from the Apple Store. And even if Google Play will be easier on your submission, bugs or non-compliant design features […]

Content marketing is a major focus for web marketers. Whether it be blog posts, ebooks, webinars or online events, content is the fuel for inbound marketing, helping online businesses generate, qualify and move leads through their sales funnels. According to the inbound marketing methodology, top funnel content like social media & blog posts work to attract traffic towards landing pages (or lead forms) […]