Posted by Krista McLandress | 1 comment

Welcome to a new AppsBuilder!

If you’ve passed through our website today, you’ve probably noticed that we’ve gotten a bit of a make-over! In fact, today we’re launching a whole new AppsBuilder, complete with a shiny new website, support center – and last but certainly not least – a whole slew of improvements to our platform. So why the changes? […]

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Posted by George Nader | No comments yet

How Not To Sell Your App: Paid vs Free Apps

When launching your app on the app stores, one question that always comes to mind, no matter what type of app you’ve created is: “Should my app be free or paid?”. Between paid, free, trial or freemium selling your app can get confusing, but for the moment, let’s concentrate on the two categories available: Free vs. […]

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Posted by Chiara Nanni | No comments yet

Enterprise Apps: the in-house mobile solution

If you’re a worker in a fairly big company, you’ll probably find it sometimes challenging to get a sense of everything that is going on – company news, team events, product updates and so on. On the flip side, if you are part of a management team your main interests will be to drive business growth […]

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Posted by Krista McLandress | No comments yet

Mobile Marketing News for February 2015

A monthly round-up of the need-to-know mobile marketing news, trends, stats and more! App Usage Peaks at 8pm If you’re ever wondered when people are most using a mobile device have no fear, Localytics has found that 8pm is the usage sweet spot across a wide variety of apps. Understanding when users are engages with apps […]

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Posted by George Nader | 1 comment

App Discovery Platforms: Increase app visibility & downloads!

Your app is up on the stores but you’re not getting found by as many potential app users as you expected. You’ve optimized your keywords and done your ASO homework, but the truth is that relying on the app stores alone for app discovery is risky business, especially when you’ve just launched a new app. Judging from recent […]

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Posted by Krista McLandress | No comments yet

Why B2B mobile marketing is about to explode

B2B marketing has always sort of gotten a bad rap. It’s the less creative, conservative, boring little brother to B2C marketing. It seems like consumer marketing is always adopting new trends first – even within mobile – while B2B traditionally trails behind. But is all that changing? According to some new stats out of Salesforce’s annual State of Marketing report, 46% […]

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Posted by Krista McLandress | 1 comment

How to send perfect push notifications in 3 easy steps!

The average smartphone owner has downloaded an average of 25 apps to their phone, but actually only uses about 5 of them. That means on average about 20 apps are just sitting unused… and likely to be deleted. So how can you ensure your app is getting the attention it deserves? The answer: learn how to send […]

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Posted by George Nader | 1 comment

Climbing app store charts with app ratings and reviews

Every app marketer (you and I included) dream of 5 star ratings on the app store. But what exactly is all the fuss about? To put it simply, more positive reviews will help us attract new users. Users searching for new apps, read reviews, see how many stars, Google +’s or Facebook Likes you have […]

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Posted by Chiara Nanni | 1 comment

5 sweet Valentine mobile marketing ideas to boost app usage!

February 14th. Whether it means romance or is just another date on the calendar, one thing is for sure – Valentine’s Day is big business. Ranking as the second highest holiday for spending (after Christmas), Valentine’s Day is a great opportunity to increase revenues. Combine the latest research that  a quarter of Valentine’s Day shoppers plan to make some portion of their purchases […]

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