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How to use geofencing in push notifications

geolocalization push notifications

Push notifications have been around for a while, allowing businesses to send information to their customers based on preferences they have previously expressed. By opting in, users receive a notification whenever new content is available, so that they don’t have to find the information but the information finds them.

Geolocation-based services have been gaining grounds (literally) to better meet users’ needs and habits, shortening distances between businesses and their customers – an opportunity as easy as it is effective, if done right! One of the best ways to target users according to location is by setting up geofenced messages.

How does geofencing work?

Geofencing allows you to establish a virtual fence around a predefined geographic area. When one of your app users enters or exits the area, you can set your app to push a message to the user.

Of course you can also decide how wide your radius should be. For example if you’re the only business of your sort in town, might as well go big. On the other hand, if you want to target a specific area to leverage local preferences to establish your business as a local milestone, stress the convenient linkage between your message and proximity to the sender.

Moreover, you can also set a duration for your geofenced push notifications to be sent out. If you want to start a campaign to promote a product or a service, maybe targeted at a specific audience during a specific time of the year, this tool comes incredibly handy.

How can I use geofencing for my business?

One of the most common ways of using geofencing is to send special offers to customers when they walk or drive near a business’s location.

For example, if you’re a coffee shop and there’s a brand new blend of coffee you’re offering your customers to try, send out a geofenced message inviting people to come in and warm up with a cup of fresh coffee and a muffin. Or if you are school or a gym trying to launch a new course or present a visiting teacher, geofenced messages allow you to alert users about the upcoming event and invite them to try it out!

AppsBuilder’s Tips on Geofencing

Remember that geofencing is not just about stressing users with messages whenever they go to places. Would you appreciate that? Probably not.

To add value to your app and your business, forget the sales attitude. Instead, use geofencing as an organic way to connect and stand out from the crowd. If you manage to come up with something timely, relevant, and useful – even if not frequently – it’ll be a win. Because ultimately your geofence messages should improve your customers’ experience, and provide them with extra benefits.

That’s why we have just released our brand new geofencing option to further implement our existing push notification service. To know more about how it works and a detailed tutorial to set it up, click here.


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